The aggregate of sellers and buyers of certaingoods or various types of products and services is usually called the market. Previously, it was a specially designated place where trade was conducted. Today, from the point of view of marketing, the market refers to all possible buyers and sellers of certain goods. Depending on the type of products or the number of sellers and their impact on the market situation, different types of markets are distinguished.
An object that has value is the basis for creating demand. The types of markets in this case are different depending on the type of goods.
Sell products directly for your personalconsumption is carried out in the consumer goods market. It is a system with a huge number of consumers, great competition and an expanded structure.
The totality of goods that are used inindustrial and production processes, is called the market of products of an industrial and technical kind. These goods are used for the production of another type of product. In this case, adhere to the strategy of permanent purchases. The buyer purchases the goods in the form of a package, avoiding the time spent on the purchase of individual components.
Some organizations are engaged in the resale of goods and services. They constitute the resale market. It can also be renting out for temporary use.
State institutions that are engaged in the acquisition of services, goods or their lease, constitute a separate market.
The types of markets are divided according to the prevalence of a certain category of participants on them.
In the market of sellers, sellers of goods and services prevail and have a stronger position.
The market of buyers, on the contrary, is characterized by the prevalence of potential consumers of goods and services on it.
Depending on the functions performed by the consumer, certain types of markets are distinguished.
Buyers who are interested in a particular category of goods form a potential market.
An accessible market consists of a category of consumers who are interested, have access and the means to purchase a particular product or service.
Consumers who have a certain interest, means and access to the goods, and also meet certain requirements at the legislative level, constitute a qualified market.
In the process of trade, consumers acquire the same product, which meets their requirements and requirements. This category constitutes the mastered market.
Depending on the number of sellers and theirThe influence on the market environment is distinguished by the types of competitive markets. Each seller, getting on the market, collides with competitors and enters into a fight for the monetary resources of buyers.
Rivalry, which is present on the market, determines the seller's strategy. Depending on the competition, the main types of markets are distinguished.
The competition market in its perfect form is a collection of a large number of sellers who have equal opportunities and can not dictate their conditions and influence the situation.
The market of monopolistic competition is represented bythe cohesion of several manufacturers that offer goods of the same type can have little effect on pricing, but do not prevent new entrants from entering the market.
For the oligopoly market is characterized by the presence of large sellers, which have a significant impact on prices and the cost of goods and services.
The monopoly market differs by the smallest numbersellers who impose their prices on the consumer. This is the most uncomfortable market for the buyer, because he has no chance to buy the goods at reduced prices due to the lack of other sellers.
These are the types of markets that are most often encountered in the modern economy.